VIDEO MULTIMEDIA MESSAGING SERVICE (VMMS)
Project of Dialog Axiata PLC
The Video Multimedia Messaging Service was an initiative through me, from the Group Key Client Services Department. The main objective of the project was to send Club Vision members a short video clip of the latest offers and other related promotional information in a more interactive method, opposed to the regular short message service. (SMS)
Supported Devices – MMS Compatible handsets with an active data plan
Format of Video – M4A, AVI, MPEG, 3GP – Compressed (average video size 900kb)
The VMMS that was pushed to the customers device supported audio, video and text. This new innovative method of advertising
was unheard of in the market at the time of trial in the year 2011. The VMMS feature created much hype in the market and among
the members of Club Vision. The sucess was meassured in terms of customer satisfaction and take-up of advertised offers post campaign.