MASTER OF DIGITAL MEDIA
RYERSON UNIVERSITY – MASTER OF DIGITAL MEDIA WEBSITE
The Ryerson University Master of Digital Media website is currently hosted on Adobe CQ5. The mangement of the page
requires constant monitoring and up-to-date information on course details, cohort updates as well as overall site managment.
ZDEN WEB PRESENCE
ZDEN CORPORATE WEBSITE
The previous website for Zden, a home lifestyle store was managed via a drag and drop editior (Weebly). The CMS
caused many restrictions in managing the website and customizing pages according to the clients requirements. The solution was
to re-create a new website on a flexible platform that enabled more changes to be made to the site.
ZDEN WEB ANALYTICS
Prior to conducting any search engine optimization for Zden
The main source of web traffic was via direct sources, as advertising on local newspapers and magazines.
After conducting search engine optimization for Zden
After adding SEO to Zden, there was a clear increase in web traffic via Google Search, through specific keywords.
The bounce rate of visitors via Google Search being less than 25% illustrates that visitors are genuine to the site.
Referrals increased to 34% from 6% in the previous chart due to Facebook and Twitter advertising integration.
Direct traffic has been holding a stable percentage due to there being no change in print advertising sources.
Google Analytics (Zden – 2016 September, Year on Year)
ZDEN PRINT & SOCIAL MEDIA ADVERTISING
[Best_Wordpress_Gallery id=”1″ gal_title=”Zden”]
The Zden print media advertising is featured in local newspapers and magazines. The gallery above depicts only a
fraction of the designs that have been completed for the business. The frequency of the advertisements
are requested by the client, and also depends on the product range that needs to be featured.
Most of the advertisements that are designed are also featured on social media in a bid to reach out to the
technology savvy individuals. Video's created for the local business are featured on social media and promoted
online via targeted campaigns.