Your Car, Sir: How Ultra-High-End Car Buying Is Different

Visit an ultra-luxury brand’s showroom, and you’ll find the espresso machine is always on, the sales representative likely knows your social media profile, and a complementary bouquet—with blooms to match your new car’s paintwork—is going home with you at delivery time. Yes, mass-market brands emphasize customer service, but retailers of the world’s most prestigious marques […]

Physical meets digital

The digital revolution isn’t just about devices – there’s an explosion of innovation for brick-and-mortar operations. The fragile nature of the UK retail market, coupled with the ever-increasing pace of technology evolution, means that in-store digital innovation is more important than ever for those retailers seeking to gain and maintain competitive advantage. The customer expectation […]