Bio of Umar Hashim

Experienced Digital Marketer, with over 9 years of work experience. Skilled in Search Engine Optimization (SEO), business planning, sales, corporate communications and market research. Strong information technology professional with a Master of Digital Media, focused in Digital Communication and media/multimedia from Ryerson University.

Digital Marketer | Data | SEO | Analytics


  • Over 6 years of work experience in digital marketing, social media marketing, project management and branding
  • Over 4 years of experience using web analytics, SEO, SEM, email marketing, web page management and graphic design
  • Well versed with applications such as Adobe (Illustrator, Photoshop, Dreamweaver, Premiere Pro) WordPress and Office
  • Managed cross-functional teams and ad-agencies to execute events and product demonstrations
  • Keen technology enthusiast with a passion to keep learning new technologies and the latest industry trends
  • Designed and created personal portfolio website outlining capabilities of web development, graphic design and video editing


CI Investments (Investment fund company, Canada)
(CI Investments is one of Canada’s largest investment fund companies )
SEO & Data Analyst

AquaMobile Inc. (Health and Fitness, Canada)
(AquaMobile, known as the ‘Uber of Swim Lessons’ )
Digital Marketer – Ryerson University (Co-Op Term)

  • Revamped email marketing content strategy to ensure leads and fans become customers
  • Analyzed current SEO strategy to build new lists of keywords for operating regions, to integrate into Google AdWords
  • Collaborated with the marketing team on methods of how to improve queries of AquaMobile on SERP (position)
  • Created landing pages that are triggered by specific search terms and keywords on Google Search
  • Updated company website with relevant news/updates, fixed inconsistencies with HTML & CSS source as found or needed
  • Redesigned overall email marketing template with a friendly ‘end-user’ interface that has a clear call to action
  • Designed flyers and print material for events

Glentel, (Telecommunications retailer, Canada)
Sales Associate – Wirelesswave
2015 – 2016

  • Provided new and existing customers an end-to-end solution for mobile, business and residential services
  • Guided customers through the decision-making process to determine which product best fits their needs
  • Provide customers with superior knowledge of all product lines and services available while maintaining sales targets

Dialog Axiata PLC (Telecommunications, Sri Lanka)
(Largest telecommunications operator with a client base of over 8.5 million subscribers)
2010 – 2015

Senior Executive – Group Key Client Services
October 2014 – June 2015

  • Created and implemented the divisional marketing plan including email marketing, trade shows, customer surveys and loyalty events
  • Managed overall brand requirements and liaised with internal and external advertising agencies, vendors and partners
  • Designed marketing material including newsletters, brochures, emailers and pamphlets on Adobe design applications
  • Developed content strategies and brand timelines for advertising agency briefs
  • Managed internal and external communication through press/web releases and internal blogs
  • Presented quarterly budget utilization with KPI/ROI analysis to management during board meetings

Coordinator – Group Key Client Services
October 2012 – September 2014

  • Implemented improvements to the Dialog Self Care Mobile App resulting in an 80% increase in user satisfaction
  • Decreased 90% of internal paper-based feedback forms by introducing and creating SharePoint forms (Online)
  • Initiated video multimedia message (VMMS) campaigns, shifting from existing short message (SMS) advertising campaigns
  • The video capability made communication more interactive, informative and more effective overall
  • Presented insights monthly for senior management review on customer retention and loyalty initiatives
  • Maintained brand guidelines for all events, print material and electronic communication (apps, email, website)
  • Liaised with cross-functional teams (creative, web, sales, marketing) to deliver measurable end-to-end campaigns

Executive – Group Key Client Services
March 2010 – September 2012

  • Developed an intranet knowledge portal on HTML (using Adobe Dreamweaver) for blogging and team communication
  • Negotiated for quotations and sourced internal/external vendors, for print and marketing requirements
  • Uncovered new strategic opportunities to retain mobility, television and internet service subscribers
  • Wireframed and created landing pages for the overall layout of the ‘My Account’ online customer portal

Zden (Home Retailer, Sri Lanka)
Freelance Web and Social Media Manager
2009 – Present

  • Social media management – Facebook,  Twitter, Pinterest and Instagram
  • Manage all digital campaigns on social media, including promotions and PPC campaigns
  • Management of Google Analytics and Adwords dashboards
  • Ensure Google MyBusiness updates are managed for customer reviews and visibility across the Google platform
  • Graphic design for advertisements in newspapers, magazines, and direct mailers
  • Web page design, hosting and management

RoomsNet International (Online Hotel Booking, Sri Lanka)
Copywriter – Web Content
2005 – 2008


  • Dialog Awards 2014 – Gold Award – Dialog Self-care App
  • Certificate of appreciation 2014 – Integration of Club Vision offers to the Self-Care App
  • Certificate of appreciation 2014 – Formulation of a system for data collection via online forms on SharePoint
  • Certificate of appreciation 2010 – Developing and launching the divisional online manual


Learning and staying ahead of new technologies
I enjoy reading news/magazine articles and watching documentaries on new technologies. Staying up to date on everything digital in the realm of marketing helps me as a marketer be aware of what current and future trends could be. This helps me to be a proactive marketer, rather than reactive to changing customer trends.

ISNA Foodbank

2015 – Present



Master of Digital Media
Ryerson University – Canada

Foundations of Digital Media.
Digital Media Environments.
Interaction Design Digital Media.
Digital Media Entrepreneurship.
Interpersonal Communication.
Quantitative Methods in Business (MBA – Statistics)

Ryerson’s Master of Digital Media is an intensive 12-month professional program designed to equip graduates with the skills and industry experience they will need as they launch into themselves into the digital media world. Whether our students plan to develop their own startup, work in the corporate world or go on to further studies; we provide the framework for success.

Professional Postgraduate Diploma in Marketing
Chartered Institute of Marketing – United Kingdom

Bachelor of Business – Major in Management & Major in Marketing
Edith Cowan University – Perth, Australia

Technician Certificate in Electrical and Electronic Engineering Theory
City & Guilds – London, United Kingdom

Photo ofUmar Hashim
Umar Hashim
Job Title
Digital Marketer