Portfolio

ZDEN WEB & SOCIAL ANALYTICS

 

(JAN – OCT 2015)

REFERRAL – 47.70%
ORGANIC SEARCH – 26.35%
DIRECT – 23.88%
SOCIAL – 2.07%

 

(JAN – OCT 2016)
REFERRAL – 40.14%
ORGANIC SEARCH – 36.16%
DIRECT – 15.93%
SOCIAL – 7.76%

Prior to conducting any search engine optimization for Zden
The main source of web traffic was via direct sources, as advertising on local newspapers and magazines. 

After conducting search engine optimization for Zden
After adding SEO to Zden, there was a clear increase in web traffic via Organic Search and Social Media platforms.
The bounce rate of visitors via Google Search being less than 20% illustrates that visitors are genuine to the site.


Source
Google Analytics

 


Facebook – Likes
With constant focus on Zden social media growth, the page grew by 5,000 likes during the period of January – October 2016.
The page managed to maintain a 4.7-star rating with an 82% response rate.
The Zden fanbase stands at 14,598 likes as at October 2016.

Source
Facebook Insights